Pricing
What it costs.
Every option ships the full Demand Gap report: your Demand Visibility Score, the gap in dollars, and a sequenced roadmap. Implementation help is available after the diagnostic, scoped to your plan.
First assessment
Free
For the first 25 companies in the founding cohort.
- Full five-signal assessment
- Demand Gap in dollars
- Signal-specific recommendations
- Report delivered within one week
Single assessment
$2,500
One full re-run whenever you want a fresh read.
- Scoring across all five signals
- Demand Gap in dollars
- 45-minute working session
- Full Invisible Demand Report
- Signal-specific recommendations
- Report within one week
Annual program
$8,500
Four quarterly runs with roadmap reviews.
- Four assessments per year (quarterly cadence)
- Trended scoring across signals over time
- Quarterly working sessions with the Kendal team
- 12-month roadmap with phased rollout plan
- Quarterly goal tracking and pacing reviews
- Reallocation tracking and impact measurement
The re-score in the annual program proves the gap is closing while there's still time in the year to act on it.
Implementation help.
The report tells you what to do. If you want help doing it, we build the program plans and review pacing while your team executes.
Talk through implementation- Detailed plan for every program
- Marketing calendar and asset specs
- Named owners and an influence-layer scorecard
- Flat fee or hourly, scoped to your plan
A services engagement, not a software subscription.